Millennial Home Buyers
FIVE WAY YOUNG FILIPINOS WILL SHAPE THE REAL ESTATE INDUSTRY We cannot deny that Filipino millennials will soon drive home-buying in the Philippines MANILA, 12 NOVEMBER 2014: For many years, Filipino millennials—individuals aged between 20 and 34 years—have been under the radar of many brands and marketers. They are even considered a hard sell—well informed yet seen as having little spending power. They have been labeled tech-savvy yet narcissistic, liberal yet lazy, and many are even seen as perpetually holed up in their parents’ homes, saving on rent and unwilling to move out.