FOUR TIPS FOR FILIPINO BROKERS TO FIND SUCCESS IN 2021

Global property portal provides tips for a successful 2015 for licensed real estate brokers

MANILA, PHILIPPINES, : A new year is upon us again. For licensed real estate brokers, this calls for a renewed and reinvigorated marketing strategy to make sure that leads will flow in and more transactions are successfully closed. This is easier said than done, but with these four tips from Lamudi Philippines, brokers can up their game and achieve even more success in 2015.

1. Real Estate Brokers are Sellers, so be Good at it

In a brokers’ summit recently organized by Lamudi, seasoned broker and National Real Estate Association Philippines (NREA Phil) chairman Alejandro Mañalac said that in order for real estate brokers to become successful, the first thing that they need to do is be spectacular at their job. He also said many Filipino real estate brokers distance themselves from the label “agent” (or ahente in Filipino), which at times may have negative connotations. However, this does more disservice to the profession than good as labels are irrelevant; instead, brokers should focus on helping home-buyers find the their dream home. Indeed, the saying “helping is the new selling” holds true here.

2. Keep in Touch With Past Clients

Be on top of your clients’ mind (both old and new) by keeping in touch with them, but not by sending them emails about your new listings or some sort of promotional newsletter. Past clients will be more interested in your knowledge about the best locations to find a home, the ways to snap up a great loan, or even tips and advice on how to stage a home for selling. Information is a very powerful thing, so make sure to position yourself as a property expert by creating a high-quality content-marketing campaign and sharing it with your network.

3. Use Facebook, and Maximize it

Plenty of Filipino licensed brokers might already have a Facebook business page, but many of them might not be using the social media site to its fullest potential. One of the most useful features of Facebook to businesses is the ability to invite email contacts to join a Facebook page. All the broker needs to do is click “Build Audience” then “Invite Email Contacts” in the top right hand of the business page. Once the broker has enough likes and followers, make sure that the posts are consistent, helpful, and engaging.

4. Go Mobile

Filipinos are quickly discovering the delight—and usefulness—of smartphones. Although smartphone penetration in the Philippines is still currently low at 50 percent, this is expected to jump to 80 percent in 2021, so creating a strong mobile presence is a must. This does not mean, however, creating an mobile app, which can be costly. Instead, take advantage of social media sites that are available as apps (such as Facebook, Twitter, LinkedIn, and Instagram) and make sure posts are mobile friendly. A nice photo of a bungalow with a quaint garden makes an awesome Facebook and Instagram post, while listicles, how-tos, and tips and advice are good for LinkedIn and Twitter.

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